ECOTRIBO
Creating a sustainable business & brand
Client //
Ecotribo
Brief //
Launch an Eco brand that truly makes a difference.
Roles //
Creative Direction / Art direction/ Design / Illustration /Product development
The Solution //
A surfer since the age of 8, I have a deep connection to nature, this is my passion project.
Environmentally conscious companies don’t just sell products, they promote a mission, they need a purpose, a reason for existing beyond making money - a company that benefits their customers and simultaneously improves our environment is what I set out to do. I'm creating a brand ensuring a responsible, sustainable ethos permeates every aspect from branding to social stories that have a message of hope to products with a purpose that help the environment.
In order to generate excitement, make a difference and launch a brand with a tiny budget - a startup needs big ideas that cut through across digital, social, product development and packaging that #doesnoharm and promotes a circular economy.
Results //
+ The eCommerce website was successfully launched with significant sales
+ Ecotribo has received EU & Arts Council funding to develop its eco-friendly product range.
+ The branding and corporate guidelines have been successfully implemented throughout the organisation and marketing launch.
+ Social media channels have seen consistent growth since launch.
+ Design & development of a full e-Commerce website
+ Branding & logo development that works across product, digital and print
+ Product development
Sustainable product development ideas that provide solutions to our environmental challenges. From new biomaterial designs and material exploration to new concepts on how we can reduce plastic waste and turn problems into products via a circular economy. Check out the new 'Oceana' product here.
+ A simple idea that got over 126 000 likes and hundreds of new followers in one day with no budget
+ Social activation
With every product that goes out the door, included in the eco-friendly recycled packaging, is a simple card. The card invites customers to share their new product on social media in order to be in with a chance to win a T-shirt.
One of my customers happened to be @annetwist, Harry Styles' mum who campaigns for Parkinson's disease and has over 2.2 million followers. Quite simply my Instagram account went bonkers when she happily shared an image of an Ecotribo product. My products got in front of over 126 000 new customers and I got a lot of new followers and sales!
+ Product development & Social Stories
I designed the chair and created a short film story around the "circular economy" and the need to recycle plastic waste as a means to help improve the environment. The social film has received amazing feedback on social channels such as Instagram where influencers have shared the design and story on their channels creating further awareness. Find out more at ecotribo.com
+ A range of designs and products
Developing a range of eco-goodies trying to tell a story, help the environment and build the brand.
Everything that is made is eco-friendly, sustainable and encompasses circular economy principals.
+ Social media content development and management
The Ecotribo brand continues to grow as the brand develops its product range, content and awareness.
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