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Client //


Roles //

Art direction / Design

The Brief //

To showcase and promote the Cateye Sync product and the range of integrated lighting solutions for
360-degree visibility 

The Solution //

Working with the team at Shift Active Media and Playsports Network a range of Social assets, motion-sensitive interactive digital display, print and PR content drove customers to the website. Consumers quickly saw the key benefits, with a fun and informative interactive website and dramatic 360-degree videos as well as lifestyle films and stills shot in and around London, all held in an international multi-language website. 

Results //

+ The client had a multi-language website driving sales across the world

+ Sales teams and distributors had the tool they were after in order to meet their targets

+ An integrated campaign from specialist press, to PR and social, right through to POS and packaging.

+ An extensive photographic and film library of assets for further marketing by internal social & PR teams

+ A successful launch that exceeded Cateye business objectives

Launching the worlds most powerful cordless vacumm


Online Video

Conceptualise, visualise, and scope the online video with adherence to the corporate guidelines, ensuring a seamless fit into the marketing mix and the messaging appealed to MAMIL ( Men who wear lycra), urban and casual cyclists.

+ OOH (Out of home) & Digital

A cutting edge motion-sensitive interactive digital display with 360-degree video following users using motion sensors.  Demonstrating an innovative brand, key product benefits & driving people to the website to find out more and find a local distributor.

+ OOH (Out of home) & Digital

+ Multi-language responsive website

Liaising directly with the development team, account directors and client to ensure the assets all worked seamlessly within the corporate guidelines, across multiple devices and countries.


+ Social Media

Liaising with social media influencers on a variety of social channels. The #TrustTheCat hashtag would interact with the public in a live way through many channels encouraging them to share via a competition element.


Creating a eco company & brand


Launching the worlds most powerful cordless vacumm

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