The Art of Turning Businesses into Brands

360° thinking across advertising, design & digital

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Working in Bristol & London

United Kingdom

 

Find more of my work on Youtube 

Reviews of my work on LinkedIn

Email: probert.tyrone(at)gmail.com

© 2019 by Tyrone Probert

CATEYE SYNC

Client //

Cateye

Roles //

Art direction / Design

The Brief //

To showcase and promote the Cateye Sync product and the range of integrated lighting solutions for
360-degree visibility 

The Solution //

Working with the team at Shift Active Media and Playsports Network a range of Social assets, motion-sensitive interactive digital display, print and PR content drove customers to the website. Consumers quickly saw the key benefits, with a fun and informative interactive website and dramatic 360-degree videos as well as lifestyle films and stills shot in and around London, all held in an international multi-language website. 

Outcomes //

+ The client had a multi-language website driving sales across the world

+ Sales teams and distributors had the tool they were after in order to meet their targets

+ An integrated campaign from specialist press, to PR and social, right through to POS and packaging.

+ An extensive photographic and film library of assets for further marketing by internal social & PR teams

+ A successful launch that exceeded Cateye business objectives

Launching the worlds most powerful cordless vacumm

DYSON V6

Online Video

Conceptualise, visualise, and scope the online video with adherence to the corporate guidelines, ensuring a seamless fit into the marketing mix and the messaging appealed to MAMIL ( Men who wear lycra), urban and casual cyclists.

+ OOH (Out of home) & Digital

A cutting edge motion-sensitive interactive digital display with 360-degree video following users using motion sensors.  Demonstrating an innovative brand, key product benefits & driving people to the website to find out more and find a local distributor.

+ OOH (Out of home) & Digital

+ Multi-language responsive website

Liaising directly with the development team, account directors and client to ensure the assets all worked seamlessly within the corporate guidelines, across multiple devices and countries.

+ Social Media

Liaising with social media influencers on a variety of social channels. The #TrustTheCat hashtag would interact with the public in a live way through many channels encouraging them to share via a competition element.

ECOTRIBO

Creating a eco company & brand

DYSON V6

Launching the worlds most powerful cordless vacumm