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Client //

Thatchers Cider & Firehaus Advertising Agency

Roles //

Art direction / Digital Design / UX

The Brief //

Relaunch and redesign Thatchers cider in the UK with a full eCommerce website during a pandemic

The Solution //

We all needed a drink or two to get through so I got involved and started working closely (but remotely) with the team at Firehaus advertising agency. Firehaus had been working with the client on the full marketing strategy and needed a digital designer to take the wireframes and bring things to life so we could get cider to the masses. I bravely took up the gauntlet!


They got me in to do the digital design and what a pleasure it was to work on! It is my favourite cider so I jumped at the opportunity to work with my favourite local ad agency & creative director. We developed a full eCommerce solution which was built in WordPress. Working within the new brand guidelines and liaising with the creative director, account team and developers I created a new cleaner look and feel to represent the brand.

Results //

+ Still early days as the site has just been launched but happy clients all around...

+ Full eCommerce website for the family of beverages

The website incorporates the full Thatcher's experience online, explores the farm through online videos, explains the sustainability story, and enables people to purchase cider from their sofa. All done to work across multiple devices and platforms.


+ Working within the companies brand guidelines


+ Sustainability at its core. Using embedded video to tell the story


+ Designed to work responsively across multiple devices


+ An interactive timeline documenting the businesses rich history


+ Clean and easy to navigate user experience across the business

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