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INTEGRATED MARKETING

Digital, advertising, corporate branding, sales promotion, packaging, outdoor, ambient, television, viral films and games.

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itn_a4-casestudy_tp
saabsvensk-vinterdm
saab9-5 Campaign
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bmwbike
BMW 5 Series Launch
BMW 5 Series Launch
BMW 5 Series Launch
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volvopack
volvo021
volvobrochureware2
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amd_campaign
work002
Epol dog show Poster
surereading
surebeach copy
Microsoft Expression Web
Microsoft Expression DM and email
Microsoft Dream Office
microsoftdesktopupgrade_web
Mobile telephone Networks - Print and poster
Mobile Telephone Networks-Print and posterwork033
The Times- B2B Direct mail
Microsoft Vista
Microsoft vista
HSBC offshore Banking
HSBC
hsbcgame2
Nikon D80_microsite
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Microsoft Lifestyle Poster 1
Microsoft Lifestyle Poster 1
nandos

Tp_Toshiba_casestudy.pdf

Tp-MIC_dreamoff_PC.pdf

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CASE STUDIES

WEBSITES AND COMMERCIALS

DIGITAL

Microsoft Dream Office
Microsoft Vista
Toshiba
EMC
Vision App

Microsoft Dream Office

Microsoft Dream Office Campaign

The Campaign: Microsoft Dream Office The Brief: To boost sales of Microsoftsthree new products Windows Vista, 2007 Microsoft Office system and Exchange Server 2007. The creative needed to tie in with the successful launch campaign, Get ready for a new day, and be bold enough to ensure results.The Target: IT managers in mid-market, UK-based companies.The Vehicle: An interactive website based on an IT managers dream office, bringing together all of the products, without overtly selling.The Solution: The campaigns aim was to convince the audience to upgrade their existing Microsoft material, so we decided to play on their desire for the latest gadgets. An ultra-modern dream office was created, enabling users to literally explore the environment and see new-and-improved demos in action. They could also discover product information and review case studies, as well as interacting with an Xbox 360® and playing with a Scalextric set no dream office is complete without a few toys.To truly appeal to the early-adopting, IT-centric audience, life-like parallax allowed realistic movement of objects against the office background. This innovative function, along with other funky features, immediately brought the site to life, ensuring visitors never had the same experience twice.The Results: Microsoft set a sales target of $600k for the campaign as a whole. Generating revenue of nearly $1.3m within a few weeks of the launch, this target was significantly exceeded.

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Microsoft Vista

With Windows Vista you can simply do more and have a lot more fun on your PC and the Web. Visit the website to view the functionality here. Whatever it is you're doing, it's easier, faster and safer than ever before, making your experience more enjoyable and productive. We showed consumers how, with a fun interactive website using video, green screen CGI and built in Silverlight.

Toshiba

Toshiba Leading Innovation EMEA Campaign

Visit http://www.toshiba-europe.com/leadinginnovation/An award winning digital campaign integrated with print and instore POS to launch Toshiba EasyGuard and Toshiba EasyMedia, focusing on both business and consumer needs. We also needed to target Toshiba retailers throughout the channel – much of it would be translated into 14 languages. The online environment provided the best platform to fully explore our Bringing innovation to life concept. It is here that the unique illustrative style was at its most impressive the opening sequence showing a notebook bursting with energy and activity. With highly-visual lm footage, animation and engaging audio, a unique world showcased how Toshiba innovations maximise the users experience and enjoyment. Through the site, the user could uncover the individual bene ts of Toshiba EasyGuard and Toshiba EasyMedia, with detailed feature descriptions, short lms and information, including further links to product matrixes, screen savers, emails and banners as well as a channel microsite with an eDM newsletter. The site also allowed us to establish the upsell/downsell route, by detailing Toshibas array of notebooks and providing links through to top reseller websites.

EMC

EMC Captiva

An online global microsite developed for EMC integrated with print, DM, poster and email. The campaign was translated into 5 different languages around the world and used to promote the benefits of a paperless office. As lead creative and designer I was reponsible for the concept, design and art direction liasing with CGI artists and developers. Stop paper from slowing down your business. Capture, connect, and go.Intelligent enterprise capture does more than transform your paper documents into digital information. It helps you lower costs and minimize risks, and connects you with the information you need to get your job done. It's time to take control and accelerate your business. Go with EMC Captiva.

Vision App

Vision Bristol Creative Conference App

The Campaign: The App is part of an extensive marketing campaign developed for The Vision International Creative Conference with Bristol Media as a direct client. The campaign has included email, banners, DM, ambient, print ads, branding, signage and a delagate brochure. The App is aimed at creative directors, MDs, and business owners who will be attending the 2 day event. Its a great way to integrate social media, ensure delagates communicate and network and have all the conference information at their fingertips. Visit http://visionbristol.com to find out more.

ABOUT

AN AWARD-WINNING ART DIRECTOR, DESIGNER AND MARKETING CONSULTANT in through-the-line communications, including: TV, viral films and games, digital, print, brochure and direct mail. I have worked for a wide variety of industries, from automotive and FMCG, to travel and the technology sectors. Clients I have worked on include: BMW, Saab, Volvo, Microsoft, The Times, Nandos Chickenland, Orange, Barclays Bank, Microsoft, Google, Stella Artois, ITN Source, British Telecom, Vodafone, Shell, EMC, VMWare, NTL, Virgin, AMD and Toshiba to name a few.

I'm passionate about what I do and am known for delivering quality marketing that entertains and informs consumers, delivering a significant return on investment to clients. I'm responsible for driving the output of the creative department through team building, innovative thinking, insight, inspiration and participation in all aspects of the creative process; ensuring that solutions continue to captivate the imagination of clients and their customers.

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CONTACT

PLEASE CONTACT ME

should you have any further questions

or if you would like to see any other

examples of my work. I've worked in diverse sectors and on many clients.

This is just a small sample of my work.

Tyrone Probert 57 Prince Street Bristol, BS1 4QH United Kingdom probert.tyrone_gmail.com +44 (0) 7880 545402

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